The training wheels are off and we’re having a blast as we speed toward destiny.
Following the end of our Kickstarter campaign, ZeroHour has been on the road, starting with its debut at CES in Las Vegas. CES is the most important tech event of the year, where you hear announcements from Samsung, Sony, Panasonic, and all the major companies about their latest releases and future concepts. We were part of their recently launched startup exhibition area, Eureka Park, which already has a reputation for innovative new tech.
Our only chance to explore the main halls was on Monday during load-in, and as starry-eyed first-timers, everything was massive and brilliant to us. Sony had a beautiful 360 LED screen, and many "booths" were as big as a house. It definitely got us dreaming about the day ZeroHour can offer a fully immersive experience at CES.
Armed with our trusty prototype, we embedded ourselves with dozens of other startups, all featuring unique smart technologies and budding entrepreneurs. It was a pleasure to be a part of this community, where we really could relate to each other’s efforts to launch a new product and gain recognition in the marketplace.
Speaking of recognition, ZeroHour was featured in Best of CES coverage by CNET and Yahoo Tech! Since I took over communications for ZeroHour, I’ve spent so much time learning about best practices as I reach out to journalists. I’m also new to tech, so I’ve had to approach publications cold, building concise pitch emails that point them to our information and hoping they’ll like it and respond. I was floored that we received the feature coverage that we did, but I do think we offered a nice hook as a recent Kickstarter success story. Local newspapers OC Register and HB Independent covered ZeroHour as well, and as awesome as the digital features were, it’s still feels special to hold an article with your name in print.
Next up the creators at ZeroHour will be working with their engineers on final adjustments to the ZeroHour prototype, while I create new marketing and sales collateral for the big launch in late spring.
